#lovemilla

#LOVEMILLA — the award-winning phenomenon of young women. #lovemilla was YLE's youth series, which the first two seasons were shown on YLE TV2 and Yle Areena in 2013 and 2014.
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#LOVEMILLA — the award-winning phenomenon of young women

Case

#lovemilla was YLE’s youth series, which the first two seasons were shown on YLE TV2 and Yle Areena in 2013 and 2014. The protagonist of the series is 17-year-old Milla. Other created an online presentation on Instagram and Facebook and produced multi-channel launches for both seasons of the series.

Goal

The goal was to launch and engage the target group of teenage girls and create an inclusive, authentic content package for them for their own channels.

Outcome

There was a phenomenon among teenage girls that have been awarded in different countries and different forums: GrandOne, Kultainen Venla, Eurovision Creative Forum, etc…