A phenomenon is always related to brand’s or application’s core and mission.
People are at the core of any phenomena. We use versatile and practical ways to activate key target audiences.
Each phenomenon is efficiently activating its audience. Together with the client we make a plan and set targets.
Each phenomenon is based on strong user and market knowhow. Chosen techniques are based on data about of users.
Qualitative and quantitative research methods are iteratively used for choosing the right activation.
Grand One 2015, Utilization of Social Media, Honorary Mention
”This transmedia campaign was able to activate online discussion on different channels with a twinkle in the eye.”
GrandOne 2014, Utilization of Social Media, Honorary Mention
“#lovemilla has true community feeling and is a high quality production created consistently with the target audience. Communication is seamlessly part of the tv-show. This implementation bravely utilizes existing social media services.”
Grand One 2014. Winner Best Utilization of Social Media
”The winner is an excellent example of a product of the 2010 where social media is a crucial part of the activity and consumer experience. The utilized channels were chosen by the audience which actively produced content throughout the production. This piece will truly forward the field of Finnish digital media. "